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A dozen interviews on 2 DVDs covering all the topics at the top of a salon or spa owners mind in this economy.

Included are:

Compensation Disasters in this Economy
Skip Williams

In this interview we'll ask Skip Williams about how spas can be more profitable. With his knowledge on how salon, day spa and medspa owners can take advantage of this economic recession via compensation and other opportunities it's 20 minutes you won't want to miss.

Author, speaker, day spa consultant, past "spa person of the year" and board member of the day spa association, Skip Williams is the man with the know how to give you the straight story on what's needed for your salon or spa. www.ResourcesandDevelopment.com

Client touches.
Felicia Brown (Spa Person of the Year)

There is so much going on that we often forget to "touch" our clients and provide EXCEPTIONAL experiences. Whereas all the bad things are out there "touching" our clients, leaving them with a possible bad experience. Find out what's really going on in your spa.

Felicia lives and breathes spa person of the year, it's no wonder she won it by a landslide. Her knowledge and markeing know-how only takes a backseat to her wonderful personality. www.spalutions.com

Front Desk blunders, engage your day spa clients or lose them.
Maryellen Ferring

The front desk is crucial to your spas success... and most have little or no training on how to engage clients. This informative interview will help you make sure a client is never lost again.

Maryellen's company helps those in the hospitality industry improve profits via customer service and relations. She's a joy to listen to and should not be missed. www.upselltraining.com

Become a "PR Powerhouse"
Nancy Trent

Want to get media attention? Know little or nothing about how to go about it? Our interview with Nancy will help clear the air. Trent & Co. founder, Nancy's specialty is the spa industry. Bringing 25 years experience to the table, she's authored books, been on the national spa speaking circuit and is just a pleasure to speak with. www.trentandcompany.com

"Purpose, Vision & the Experience" in Spa Design
Sam Margulies

Your spas layout is the first thing, and in the way it affects everything else, the last as well. Take into account not only traffic flow and equipment, but also the experience of the client. This insightful interview will deliver more than you expect.

Sam Margulies is an international expert having worked around the globe. His french accent is charming as well as his genuine will to help create incredible masterpieces. www.atmospherespadesign.com

Six Profitability Numbers
Monte Zwang & Mark Machlis

Your numbers, your budget, your pnl... all that "bookkeeping/accounting" info that MANY of us have NO CLUE about is what this interview is all about. Easily learn 6 numbers that will take you from flying by the seat of your pants to a profitable plan.

Monte and Mark are probably the most knowledgeable "numbers men" in the entire spa industry. With insight into thousands of spas they know what, where and how you should be operating. www.wellnesscapital.com

The Marketing Mindset
Andrew Finkelstein

This interview discusses with Andrew, "touch based" marketing master, the importance of a marketing mindset. Since marketing is not many spa operators forte' the class is not one you want to miss.

Andrew has been in the spa business for 25 years, with his family being in it for over 75! Having literally grown up in and around salons and spas, his marketing knowledge is first rate. A true goldmine of information and wonderful man to boot, his projects have been named 'best salon' in New York by New York magazine. www.thebeautyresource.com

PowerBooking!
Ellen L. McGinnis

Is there a system the resorts use to maximize their profits? You bet there is and Ellen fills us in about it. Power booking, yield maximization, retail and utilization of space.

Although Ellen's expertise is with huge Resort projects and matching the perfect equipment to exact needs, we were glad to interview her about power booking. www.spadev.com

Inspire yourself!
Lauren Gartland

Having made it to the top, seen the bottom, and reclimbed to the top again, Lauren KNOWS what it takes to succeed. Hear her true story about how it all happened and learn from a master.

Our "interview" with Laura was a real eye opener. "Listening in awe" would be an understatement. She's a true leader and motivator. www.inspriingchampions.com

Educational Marketing
Patti Biro

There is a better way to market to clients, and Patti shares it with us during this interview. There are educational opportunities all over you spa, events to be created monthly and media attention to be had for free.

Patti Biro is a real joy to know and powerhouse of information. She'll provide ideas that you can implement immediately for free. www.pattibiro.com

Three reasons why business FAIL.
Kenneth Cassidy

What's the best setup for our salon/spa? Are our staff ICs? Should we booth rent? What about employees? What do I need to do to make sure my business doesn't fail?

Ken is THE man with the salon know-how! His expert advice is so vast it's hard to keep up with. We learned more in 20 minutes than we thought possible. www.kassidays.com

The "MUST-DOs" for SPA Survival.
Christopher & Zhenya Brazy

Is it really so simple you can actually see the fate of a spa by their actions? Yes! Find out what it is to control your own fate in the new economy.

Here from your hosts, Christopher & Zhenya as these two go back and forth in classic style providing you with must have information. www.salonspaowner.com

BONUS audio tracks to be determined.