Christopher Brazy & Zhenya Noble It's our 2 year Anniversary here at Day Spa Owner, so we're pulling out all the stops and releasing OUR SECRET MARKETING SYSTEMS that we've used to get new clients. These are tested, proved, "fill-in-the-blank" salon, day spa and medspa marketing systems. These are the same marketing systems we use in our own spa (we're salon and spa owners as well as marketers). Systems we spent a decade refining, tweaking, working with for traditional, social AND internet marketing mediums. Advertising used to utterly and completely frustrate us. Trying to figure out what works, who to spend your dollars with, how long will it take for a return? ...so much that I spent the last decade decoding its secrets. Getting clients used to be easy... but the key word there is "used." If you've been around a while, you know that money used to flow (ESPECIALLY back in the 80's, but even in the 90's "9-11 years") compared to today. Selling was easy, clients were abundant and times were good. We had dozens of clients, Bob who would just walk in at least a few times/week, another who would bring his family of four all the time, even Aaron who would drop two grand like it was nothing. This doesn't even count the countless stream of monthly regulars (before discount memberships even existed). Now we've got to deal with this New Economy. Yes, it's a new economy we're in, not a recession or depression that's going to end. This is the new playground, get used to it. In this new economy the client is KING. They have zero tolerance for anything mediocre. They have all the power... and they know it. Luxury purchases (us) are OUT (and that's NOT good). In tough times, people make choices. Cutting out luxury and unnecessary expenses is to be expected. We can (and do) try to reposition ourselves as a "need" instead of a "want" but everyone already sees us differently. So now not only do we have to try to convince our regular clients about the value of what we offer, there's something worse... Discounting is "in" (unfortunately). Now enough businesses have began discounting their value by lowering their prices. So now we also have to fight with our fellow businesses (the "discount chains") that try to discriminate themselves by price (making us look all the same... a commodity). As with any commodity such as gas, electricity, etc., the only way to tell them apart IS by price, since they are all the same. Throw into the mix the "daily deal" newspapers and coupon sites like groupon that discount our services even further, and we are in a world of hurt... Marketing is now REQUIRED more than ever. WE as salon, day spa & medspa owners now have to deal with something new too... marketing. If we don't treat marketing our business and getting new clients as our NUMBER ONE PRIORITY, we'll soon be out of business. I hear many owners say (in all industries) that they're going to "wait" until things get "better" before marketing again... BIG mistake. Trust me on this one. What do you do if you're satisfied (but not quite) with your marketing talents? Most of us are either therapists, stylists or caregivers. Caring for our own clients (therapists), or our staff (managers), or our salon's clients (customer service). Marketing Guru's we're often not. So we trust the sales rep (and they ARE coming out of the woodwork now, aren't they!?). We try this ad, then that one, then val-pak, then radio, then some tv... and NONE OF IT WORKS. Our ROI (return on investment) barely breaks us even, let alone makes us a profit. WHERE you advertise is NOT what gets results, it's HOW you advertise. So trying all these different advertising mediums out looking for the "One" that has all the clients just waiting for you to advertise to them is a waste of time (and money!)... it doesn't exist. Instead, work on HOW you are advertising. HOW you are constructing your ads. HOW to find the cheapest conversion and best ROI. Develop this and turn it into a marketing system that runs on auto-pilot and you've got an extremely unfair advantage over your competition (and the prospect out looking for salon and spas to visit as well). So how do you get more clients (and master marketing)? People tend not to do anything when things are going well. But when things turn South, they either hope for better days or decide to do something about it. With many owners who have invested their lives savings into their dream, and spent many years working for literally nothing, they'll act similarly. Will you be the one who simply closes up shop, giving up on your dream, throwing away all you've invested and having nothing to show for your time? Or will you be one who is now more determined than ever to make it work! NOW is the time to leap past your competition. NOW is the time to market your business. NOW is the time to take action and get onto the path towards PROFITS. Luckily, Zhenya "fired me" from working with her IN the spa (our marriage couldn't take it) so I spent my time Marketing the spa. With time to spend on nothing but working ON my day spa business while Zhenya worked IN it running the daily operations, I naturally began to notice that much of my advertising dollar was being wasted. ROI on the newspaper, coupons, val-pak, radio, the phonebook, etc. was all non-existant. Too many small business owners out there commit "random acts of marketing." They realize they should be doing something but don't know what to do so simply copy what others do. This is the "blind leading the blind" and is not a pretty site to see. The end result are ads (and businesses) that all look the same, no different from one another (making yourself look like a commodity, where you only option is to get into a lose-lose price war). The ads aren't effective either, which is why we tend to try on thing then another and it goes on and on. So I spent years over half a decade ago looking into what makes advertising work. There are secret strategies that will make traditional advertising pay. Then there's internet marketing! With the launch of salonspaowner.com, along with my previous internet marketing successes in 2001, I dived into dirt cheap, online alternatives to market my salon and spa. With social media jumping into the mix, I further stretched my marketing dollar with effective alternatives and turned prospects into clients consistently. I then put each marketing system on auto-pilot so I could develop more. I never put all my eggs in one basket and depend on only one means of marketing to support my business (and family). The more systems in place, the more clients I can bring in. It's like spokes in a wagon wheel, the more you have, the stronger it is. Want to not worry about where your next client will come from? When you begin to realize the power (and ease) of advertising that actually works, and you implement into a system that pretty much runs along on its own, you grow in leaps and bounds and can begin to enjoy life again. In just 2 short years we doubled our holiday numbers and then tripled them the next year (because of adding on additional marketing systems). Working LESS we make MORE. Even our day to day numbers keep growing... all because of the accumulating effect our Silver Platter marketing systems have upon each other. Here are some of the benefits of our Silver Platter Marketing Systems... (in no particular order:) Save TIME... by having "fill in the blank" (or "paint by numbers" when applicable) systems ready to be implemented by you Save MONEY... by not having to keep committing "random acts of marketing" guessing at what may work or not since you'll not only have the "done for you" but know the "how to" as well Be STRESS-FREE... knowing you have a plan that is moving you in the right direction Get CLIENTS... consistent systems finding, nurturing and converting prospects into paying clients who come to you because of what you offer (not just price) is priceless Be more EFFECTIVE... when you have multiple marketing messages coming at your prospective clients they'll respond quicker and with more commitment (one client told us "we're EVERYWHERE!") Spend WISELY... know which mediums are a good return and which aren't, if you can get clients for $10 or $100, which would you prefer to do? Secret INFORMATION... You get solid information with detailed instructions that VERY FEW others will have worldwide. Amazing VALUE... a whole marketing system for less than the cost of most single ads? Outstanding! Our GUARANTEE... get the whole course, put them to use for a year, and if you don't make the cost of the course, we'll refund it all. We've never had a single person ask for a product refund and we're positive you'll make so much income from our systems you'll be asking for more! Each monthly system shows you the "how to" with DVDs and then Gives you a "done for you" portion too! This "fill-in-the-blank" (or "paint-by-numbers") aspect allows you to simply copy what we give you to get your marketing system up and running quickly. Response to your ads will increase as you add systems. Your efforts build upon one another (and previous systems setup can often run with little supervision), so we'll have a new system available for you to implement monthly. There are 10 systems total, and could cover topics such as: - Email marketing - Direct Mail - Video marketing - Public Relations - Facebook - Blogging - PPC (pay per click) - SEO (search engine optimization) - Television - SMS Text marketing - Networking & telemarketing (NOTE: Final list of systems is subject to change based on any new more effective systems becoming available replacing other ones). We'll begin with a solid foundation. System #1 is our "Ad-Creation System" where we will show you how to take what you're now doing and make it more profitable simply by changing HOW you craft your ad. Each entire SYSTEM is LESS than the cost of your typical Single Ad! Honestly, what would this cost you NOT to get it? How much have you wasted on ads that didn't work? How much have you spent, trusting an advertising sales rep? What would you give to have a mentor showing you the way? ...literally, the numbers we wasted on guessing and expensive advertising mediums was well beyond than what I care to admit here (ouch!). I honestly answered these questions above and the value I personally found in my own salon and spa is worth over $5,000.00 per marketing system... I discovered each new salon client (& their family) is worth $1,200/year, and add on spa services to that and it takes it WELL over $2,000/year. ...5 grand is paid for with less than a handful of clients BUT WE'RE NOT CHARGING THAT. We want to help the large AND small owners out there and make sure they have a budget left to implement our profit-generating marketing systems. "Look, as I see it you've only got 3 options" #1 - You can keep doing what you're doing, which is most likely supporting your business, working for free and wasting your life at work (or at the very least, making a lot less than what you could be via our Silver Platter Marketing Systems). #2 - You can spend a decade at the school of hard knox (and waste hundreds of thousands of dollars... as we did) trying to figure out what works for advertising and marketing only to have the rules then change on you, or... #3 - You can save TIME & MONEY with our tested, fill-in-the-blank marketing systems that not only practically do it for you, but show you the reasons why as well, giving the you "how to" and the "done for you" to make your business more profitable immediately. ...do you want more clients? ...do you want to work less? ...do you want to make more? Then take action and choose an option below NOW. "Who loves ya?" -Christopher & Zhenya P.S. Choose a Silver Platter Marketing System option below and click "continue" ... because you deserve more clients. "I love this site!! From the moment I logged on I was chatting with other people that I could help or even better that could help me. It is nice to know that you are not alone in your struggles and even get some answers to questions that not just anyone can relate to, because as we all know the day spa business is a business like no other." - Misty Witcher Balance Day Spa "I haven't even been signed up for 24 hours yet and have already learned sooo much from you all. I sincerely appreciate all the feedback and input. Its kinda therapeutic!" - Ashley Randall Elan Spa "This membership has given me the strength to believe in what I have to do to become profitable and make my business survive. It's an excellent resource for those who are not sure on how to approach certain subjects and being reassured that they are not alone since many other Spa owners are going through the same difficulties." - S. Weindels Ocean Waves Massage Still have questions? Call us at 970-306-6250 or feel free to use our speedy contact form.