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Feature Articles
Find our favorite articles here! We generally post new articles weekly, and what we feel will be very popular ones will be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page or visit our 'article library' to read articles you may have missed.
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WEBINAR: How to get Internet Traffic for FREE
Christopher Brazy
Want to dominate Google? Could you benefit from a load of free internet traffic? Are you ready to dominate online and leave your competition behind? Then this web 2.0 informative webinar is not to be missed! . . .
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Boost your Retail sales
Special guest speaker Douglas Preston -Preston Inc
Want more money?! Salon and day spa/medispa staff can transform their retail sales with Douglas Preston and this one free teleseminar! . . .
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DOWNLOAD: Employee Contract
Christopher Brazy
Hiring on new staff without proper paperwork is a mistake. Protect yourself, your clients and your private business information by . . .
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Triple your income with repeat business
Christopher Brazy
Rebooking a client is CRUCIAL to any spas survival. Services are where the bulk of our money is and with all the costs associated with getting a new client in, we let them walk out without rescheduling them. We probably won't see them again for another year, if they have't been stolen . . .
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HOT Services
Christopher Brazy
"Je t'adore" is the BEST SERVICE EVER. It is the MOST incredible experience that will have clients talking about it for weeks. They'll be so amazed that they'll send their friends in to experience it . . .
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The Money-Making Menu
Christopher Brazy
How you design and what you offer on your menu not only speaks volumes about your spa but also affects your profit. So what can you do about it? You'd be suprised how simple the answer is. With simple changes to your . . .
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Be Competition-Free with a USP
Christopher Brazy
Would you like to be competition-free? Do so by differentiating yourself. Actually, if you don't differentiate, you will be seen as a commodity, the same as everyone else. When given a commodity the only way the client knows how to differentiate is by price. Your USP . . .
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Stop the LEAKS (and keep your $$$)
Christopher Brazy
Feel like you're on a sinking ship? Doing alright but would like more profit? You've got the sales but can't seem to find the money? It doesn't make any sense to bring in more business that COSTS you money. Stop the leaks. This is how . . .
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Compensation Must-Do
Christopher Brazy
You KNOW you should stop overpaying your staff. You know you NEED to if you ever hope of making a penny for yourself, not to mention trying to pay back your investment loan. Now when times are tight is the best time to make the dreaded switch- over with your staff. Do . . .
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STOP being the lowest paid person in your spa.
Christopher Brazy
Do you know many spa owners are not making it? Most are barely seeing a profit, and of those who say they are do so by working for free. The 2008 recession certainly isn't making things better for us. Realistically, if we're not all losing money, we're certainly not making what we could be. Does our staff . . .
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AUDIO: "10 tips to improving your online marketing"
Special guest speaker Seth Gardenswartz-Spaboom
Seth Gardenswartz of SpaBoom gives up practical advice on how to improve our online marketing for salons, day spas and medispas.
Learn about:
Websites - Maintenance - Packages - "Picking the low fruit" - Email Marketing - Search Engine Optimi . . .
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Here's what you're saying ...
"I haven't even been signed up for 24 hours yet and have already learned sooo much from you all. I sincerely appreciate all the feedback and input. Its kinda therapeutic!"
Ashley Randall
Elan Spa
Oklahoma City, OK
"This site has been so helpful. The Q&A between myself and other spa owners has been invaluable!"
Cindy
Hershey, PA
"This is so timely. Thank You. Staff challenges make me lose hair and ideas. I read your email intensely every thime they come.
Sincerely,"
Tessie Duffy
Tessie's Serenity Spa
Chino Hills, CA
"I am currently struggling with wages vs commission and I found some wonderful insights regarding this situation and how others are dealing with it. You gave me a whole other way of looking at it." Thanks,
Sylvia
Haliburton Spa
"I have already started using the secret shopper form in my own spa and when visiting others. I love your hands on solutions to our everyday situations."
Becky Cotton
Evolution Esthetics
Bakersfield, CA
"Everything you wanted to know about the spa biz, but had no one to ask! salonspaowner.com is the place to find out what's happening, what's working, and how to make it both more profitable and fun. Well..maybe not fun so much as LESS STRESSFUL! I've enjoyed the opportunity to interact with other spa owners around the country, some with the same challenges, and others who have discovered solutions...and are willing, and even enthusiastic about SHARING them. I highly recommend this unique service. It's a bright spot in my day!"
Dr. Suzanne Clare, D.C.
"This membership has given me the strength to believe in what I have to do to become profitable and make my business survive. It's an excellent resource for those who are not sure on how to approach certain subjects and being reassured that they are not alone since many other Spa owners are going through the same difficulties."
S. Wiendels, MN
"Day Spa Owner offers great articles and information on the issues I deal with on a daily basis. The forum is a great place to compare experiences and get advice from other spa owners who have "been there". But really, the best part about Day Spa Owner is that it inspires me to want to do something! Sometimes the problems and issues and decisions I face on a daily basis seem overwhelming, and this site has provided the inspiration I need to keep taking steps in the right direction."
Margo Zelinski
The Massage Studio
Scottsdale, AZ
"I love this site!! From the moment I logged on I was chatting with other people that I could help or even better that could help me. It is nice to know that you are not alone in your struggles and even get some answers to questions that not just anyone can relate to, because as we all know the day spa business is a business like no other."
Misty Witcher
Balance Day Spa
Greensboro, NC
"Hi Christopher,
Thank you for the tele-conference. I found it very informative and insightful. It was exactly what I needed to hear as I am just about to do some new hiring. I appreciate the contact to be on this call.
Blessings,"
Norma Stryzewski
The Island Salon & Spa
"The thing I like the best is that you are writing to me personally...and I feel good, intimate... Tips are short and useful, even to me who has 10 years SPA managerial experience. You remind me of small tips and most important timing... when to start doing it.
Your tele-seminar, great idea...excellent, I wouldn't mind to pay for it just to be in touch with other Spa professionals and exchange experience without leaving my office and work.
I wish you all the best."
Liliana Matic Moore
GM Bliss Spa
Doha Qatar
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